When the weather warms up and BBQs start firing, customers come looking for one thing—flavour.
Summer is when your meat counter has the chance to shine. People are gathering, grilling and craving exciting, ready-to-cook options that make outdoor meals effortless and delicious. As a butcher or food retailer, offering bold and reliable marinades isn’t just a nice extra—it’s a must-have for capturing seasonal sales and standing out from the supermarket crowd.
At PFM Plus, we stock a carefully selected range of sauces and glazes trusted by butchers across the UK. These are the go-to ingredients when you need meat marinades that deliver big taste, simple prep and strong visual appeal. Whether you’re showcasing steaks, chicken, pork, or sausages, the right butcher marinade ideas can help you turn everyday cuts into must-have meal solutions.
In this guide, we’ll share five easy marinade recipes using PFM sauces that are perfect for elevating your summer meat range. Each one is simple to prepare, ideal for batch production, and designed to help your counter pop with colour and creativity.
This one’s a customer favourite—sweet, spicy and perfect for BBQ season. The base of the marinade is our Arthur Pipkins Sriracha Honey Sauce, a balance of sticky sweetness and a gentle chilli heat that works beautifully on chicken.
To prepare it, simply coat boneless, skin-on chicken thighs generously with the sauce and let them sit in a tray for at least an hour. For extra flavour, you can add a touch of lime juice and finely chopped coriander. These are excellent displayed in foil trays, garnished with a few slices of red chilli and a wedge of lime. As a marinade for chicken, it’s hard to beat—and it’s just as popular baked as it is grilled.
Top tip: Offer these as part of a “Midweek Meal Saver” pack—customers can just pop them in the oven or throw them on the barbecue.
If you want a marinade that brings fresh, herbaceous flavour with minimal effort, the AVO Lafiness Chimichurri Marinade is your new best friend. Inspired by the classic Argentinian sauce, it’s full of parsley, garlic, vinegar and spices—all perfectly balanced in a ready-to-use blend.
Diced lamb shoulder is ideal for this recipe. Marinate your cubes in the Chimichurri sauce and then skewer them with red onion and pepper chunks for added colour. The acidic kick from the vinegar tenderises the lamb beautifully, while the herbs add a punchy finish that cuts through the richness of the meat.
These skewers make excellent grill packs or summer BBQ platters. Consider displaying them upright in clear trays with a sprinkle of chopped parsley for an extra-professional finish.
Looking for an alternative use for sausages? Turn them into eye-catching medallions using the AVO Lafiness Honey & Mustard Marinade—a glossy, sweet and tangy glaze that adds visual appeal and broad customer appeal.
Cut thick sausages into thirds and coat them in the sauce, then thread onto short skewers with apple slices or courgette rounds. These mini kebabs are ideal for families with children or for picnic boxes. The marinade caramelises beautifully on the grill, offering the kind of flavour that feels indulgent but isn’t too bold for sensitive palates.
This is a brilliant way to upcycle your sausage stock and add variety to your offering without needing extra prep lines.
Summer barbecues call for bold, smoky flavours, and nothing hits the spot quite like AVO Lafiness Tex Mex Marinade. Packed with paprika, cumin, garlic and a gentle chilli warmth, this is one of the most versatile meat marinades you can stock.
It’s particularly good on pork belly, which benefits from the marinade’s oil base and robust seasoning. Slice your pork belly into thick strips, coat generously, and let it sit overnight for best results. The marinade helps tenderise the meat and creates a rich crust when grilled.
Pork belly strips work brilliantly in BBQ bundles or “Weekend Feast” packs. Add a suggestion for serving with grilled corn and spicy rice to encourage upselling of sides.
If your customers are looking for something a little lighter and fruitier, the AVO Lafiness Mango & Lime Marinade offers a tropical twist that’s perfect for poultry. The sweet mango is balanced by a sharp citrus edge, creating a marinade that feels summery and refreshing without being overly sweet.
Coat fresh chicken wings in the sauce and display them in ready-to-go trays. For extra appeal, sprinkle with a little chopped spring onion or toasted coconut flakes. These wings work well for BBQs, picnics or even midweek snacking—an excellent upsell for customers looking for something different.
These are also a great addition to kids’ BBQ packs—full of flavour but without too much heat.
The key to getting the best results from your meat marinades is consistency. Apply the marinade generously, ensure it coats all sides evenly, and let it rest for a minimum of one hour, though overnight is often best for deeper flavour. Keep your counter display clean and colourful, and always use clear, professional labelling to highlight the flavour profile and suggested cooking methods.
You can also boost your sales by creating themed bundles. For example, a “Global BBQ Pack” featuring Chimichurri lamb, Tex Mex pork and Sriracha chicken gives customers variety without needing to mix and match. Add a simple menu card or QR code that links to serving suggestions to increase engagement.
Our selection of PFM sauces and marinades has been curated with butchers in mind. These aren’t generic supermarket options—they’re trade-quality, easy to use, and designed for high-volume prep. From bright glazes to bold global blends, we offer sauces that stay vibrant on display, perform under heat, and help you sell more meat with less effort.
As the summer season kicks off, your marinade offering is one of the best ways to attract new customers, build basket value and showcase your creativity. With a few versatile sauces, clever display ideas and batch-friendly recipes, you can offer something for everyone—from quick weeknight meals to full-blown barbecue feasts.
These five BBQ glaze recipes using PFM sauces are easy to implement, cost-effective and sure to get your counter noticed. So, whether you’re looking to enhance your marinade for chicken, create gourmet sausage twists or offer bold butcher-made grill packs, now’s the time to get inspired.
Explore the full range of sauces, marinades and butchery essentials at www.https://https://pfmplus.co.uk/wp-content/uploads/2025/01/Straingt-Boning-F-Dick-Knives-1.png.co.uk/wp-content/uploads/2022/10/iStock-154962260-compress-1.jpg.co.uk and get your summer meat range ready to impress.
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